The Roger Moore Charity Project - Case Study
Prior to his passing, former James Bond star Sir Roger Moore KBE teamed up with his network of global celebrities to record a catchy track called ‘UNI (You & I)’ to raise valuable funds for UNICEF…
MTV Shuga - Alone Together - Case Study
MTV Shuga: Alone Together is a pan-African web series created in response to the COVID19 pandemic. It’s a spin-off from MTV Shuga - a multiplatform edutainment and behaviour-change campaign using pop culture, trending music, and youthful storytelling…
MOBO Awards 2020 - Case Study
What Hypebrid did:
In 2020, The MOBO Awards went digital-first with the help of Hypebrid’s marketing and socials team. In a landmark move and for the first time in its history, the ceremony was premiered online - via YouTube. We were able to reach new audiences, which expanded our digital footprint bigger than ever before, thanks to a groundbreaking partnership with YouTube Music.