The Roger Moore Charity Project - Case Study
Prior to his passing, former James Bond star Sir Roger Moore KBE teamed up with his network of global celebrities to record a catchy track called ‘UNI (You & I)’ to raise valuable funds for UNICEF…
MTV Shuga - Alone Together - Case Study
MTV Shuga: Alone Together is a pan-African web series created in response to the COVID19 pandemic. It’s a spin-off from MTV Shuga - a multiplatform edutainment and behaviour-change campaign using pop culture, trending music, and youthful storytelling…
TikTok: What It Is And How To Use It
TikTok, the platform that quickly became a marketing sensation, Is the most popular overall app downloaded globally, following its merge with musical.ly in 2018 (to reach American audiences). With over 850 million downloads globally and over 100 million US users monthly, it’s currently beating WhatsApp which has been downloaded 600 million times…
MOBO Awards 2020 - Case Study
What Hypebrid did:
In 2020, The MOBO Awards went digital-first with the help of Hypebrid’s marketing and socials team. In a landmark move and for the first time in its history, the ceremony was premiered online - via YouTube. We were able to reach new audiences, which expanded our digital footprint bigger than ever before, thanks to a groundbreaking partnership with YouTube Music.