MOBO Awards 2020 - Case Study

What Hypebrid did:

In 2020, The MOBO Awards went digital-first with the help of Hypebrid’s marketing and socials team. In a landmark move and for the first time in its history, the ceremony was premiered online - via YouTube. We were able to reach new audiences, which expanded our digital footprint bigger than ever before, thanks to a groundbreaking partnership with YouTube Music.